Client: & Other Stories
Sq Ft: 10,000
Location: SoHo, New York
On Broadway in heart of SoHo, Office AO designed and coordinated the first US store for & Other Stories, a European label known for its “fashion forward, minimalist designs.”
Comprehensive Retail Design Services
OAO was involved in all stages of the project, from site selection to project close out. We worked closely with & Other Stories founding members in Europe, leveraging our experience with rolling out retail brands to ensure a successful brand launch. And, successful it was; the project was named Time Out’s 2014 best store in SoHo even though it had only been open a few weeks at the time of voting.
Working within an iconic building that previously housed Guggenheim Soho and is adjacent to OMA’s celebrated Prada store, OAO took & Other Stories pared down European atelier design aesthetic and customized it for New York. We incorporated full height internal wood and glass dividers, molding walls with integrated shelves, and adapted finish solutions to heighten the character of the existing building.
Office AO Architecture has continued to work with & Other Stories to roll out their brand across the United States. The success of this project, and our continued work with multiple brand roll-outs, demonstrates OAO’s design and project management aptitude and experience in launching new brands.